Ferrari Wants to Invent a New Vehicle Segment With its Crossover
13 Agosto, 2017, 14:51
This propsed five-year plan would be the last under Ferrari CEO Sergio Marchionne, who is set to retire in 2021. Furthermore, Ferrari says that it will market the FUV as a new industry segment rather than just another high-end SUV like those of Bentley, Maserati and most recently, Lamborghini.
Of course, there is no way to confirm the rumour now but what do you think of Ferrari jumping on the SUV train as well?
And all that said, Marchionne reportedly stated that the Ferrari board still hadn't decided whether or not to build a crossover, so all this talk could be moot.
Ferrari NV confirmed it's considering an expansion of its high-performance luxury brand into the utility vehicle business, according to a Bloomberg report.
Years ago, it would have been laughable to even suggest a Ferrari SUV.
2/2 | Ferrari 488 GTB Front View In Motion 03 85
It is said that the vehicle might be released to target the Asian market especially China and that we might see it as early as 2021.
Ferrari said adjusted earnings before interest, tax, depreciation and amortisation (EBITDA) in April-June rose to 270 million euros, in line with a Thomson Reuters SmartEstimate of 271 million euros. "If Ferrari made a vehicle that has more space for occupants, looks like a Ferrari, sounds like a Ferrari, and drives like Ferrari, well - it'd be a Ferrari", but the company would have to get it right, he said.
Ferrari this year plans to ship around 8,400 vehicles, getting closer to the 9,000-unit goal it has set for 2019.
For years, Ferrari seemed like the one holdout in a world filled with luxury and sports auto brands stumbling over their heritage to bring jacked-up all-roaders to market-no doubt inspired by the success seen by Porsche with the Cayenne.
Those models, like the current US$1.5 million LaFerrari, will be equipped with an electric motor to improve performance and add horsepower, the people said. The carmaker's executives have had meetings with investors in the past weeks to prepare them for the new strategy, the people said.